A framer should get to know you personally to deliver the best results

Being an extrovert makes it easier for me to work with people with their framing projects.  The reason being that I get to know their tastes and design preferences which makes it easier to show them the frame examples closer to what they have in mind.

Frame shops overwhelm the person with a huge wall of corner samples, only to confuse both them and the client.  It is important to know what style of design they prefer.  Do they gravitate toward a certain color of frame? Matting?  What is their primary concern?  Match exclusively the art or the environment where the framed item will be displayed?

When working with interior designers and decorators, facilitate the process smoothly so that that person can be provided with the pieces to the puzzle they are seeking for his/her client.  This is not the place to dominate or compete with the designer, but to allow that person to function to the best for his/her client.

Another important factor, probably the most important, is maintaining the condition of the art being framed.  What is the purpose of framing an item for display if it fades or discolors over time due to improper materials and techniques?  I have seen colors of beautiful images altered from use of wrong framing materials.

Finally, once you get the pieces together, it is important to ensure the budget of the client is considered.  It is important the the framing establishment provide a very fair and honest price.  After all, if they are lacking in this area, what about the rest?

The process may be time consuming and involve some ability, but in the end, the purpose is to provide the maximum results for your client.


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