Why do the Big Box Arts and Crafts Stores charge too much for Framing?

It is a proven fact.

Time after Time, I hear consumers complain that the large arts and crafts stores overcharge for their framing…..even with the “coupons” or “specials” they offer.

The reason is simple.  It’s called perception.  In this day and age, we are all conditioned to think “the bigger the store, the bigger the savings.”  But, this is not necessarily true.  Remember, even with their purchasing power, they have huge overhead and waste.

A few years ago, Michaels was sued by  New York Attorney General Eric T. Schneiderman for “engaging in deceptive advertising practices by misleading consumers into thinking they were receiving steep discounts over a two year period.”  Though Michaels’ settled for $1.8 Million, the scam goes on and framing customers are still paying too much.

Why? Because $1.8 million is a drop in the bucket for such a vast company compared to the huge profits they will reap.

Just last week I had a customer come in with 3 pieces to frame. After giving her my price, she mentioned that was 1/3 the price of Michaels, even with their “coupon”?!!!!!  And, I can GUARANTEE that the materials and techniques we use surpass their methods.

In this day and age of available technology and information, people would believe the truth versus misleading information.  But, I guess P.T. Barnum was right:  “There is a sucker born every minute!”

The only way to kill the beast is to stop feeding it.

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